Principle Duties and Responsibilities

Legal Directories and Awards

• Track directory and award submission deadlines.
• Prepare award submissions, working with relevant partners and fee earners.

Marketing Materials

• Update marketing materials to reflect the firm's latest developments.
• Maintain the firm’s deal list, brochures, lawyers’ profiles, and websites (both English and Chinese).
• Manage the e-alert and e-invitation process.
• Coordinate the delivery of client gifts.

BD Trips

• Support and manage the documentation and logistics for business development trips, in coordination with secretaries and within the budget.

Pitch and Capability Statement

• Assist in preparing pitch documents and capability statements in English and Chinese.
• Collaborate with partners, fee earners, and colleagues for approvals.

Database Management

• Create and update membership lists, client contacts, mailing lists, deals database, and track BD activities.
• Assist in recording notable deals and producing relevant deal notes and communications.

Events Management

• Coordinate with suppliers and venues for client-facing events, presentations, and webinars.
• Manage event invitations, RSVPs, and ensure partner attendance.
• Execute client events, including post-event feedback reports and ROI analysis.

Communications

• Assist in preparing press releases, editorials, and articles to promote the firm's brand.
• Draft and distribute PR content for Hong Kong and Shanghai offices.
• Identify hot topics and suggest relevant media outlets for content distribution under the supervision of Marketing and BD Manager.

Digital Marketing

• Develop social media plans for the Asian market, including content for WeChat.
• Schedule and prepare social media content and graphics.
• Communicate with external agencies for SEO and digital marketing activities.
• Generate performance reports to support the development of the Chinese website and WeChat.

Research and Analysis

• Conduct competitor analysis and prepare relevant reports.
• Prepare analytics reports and discuss outputs to inform future communication plans.

Other Responsibilities

• Maintain the employer brand and support employee engagement with the HR team and Social Committee.
• Ensure consistent branding, imagery, and key messaging across all BD, marketing, communications, social media, and PR activities.

Knowledge, Skills and Experience Required:

• At least a bachelor's degree.
• 2-3 years of marketing and BD experience in a professional firm (law firm experience is a plus).
• Ability to communicate confidently within the organization, vendors and clients.
• Attention to Detail: High level of attention to detail in copywriting and written communications.
• Ability to work effectively under tight deadlines.
• A proactive professional who is not shy about sharing new ideas with the team and stays updated with market trends, industry developments, and channel advancements.
• A collaborative team player with experience working in a global business environment.
• Excellent proficiency in both English and Mandarin.
• Familiarity with digital marketing, including social media and SEO; experience with Photoshop and InterAction is desirable.